Botanical Design Intensive
We're opening enrollment for our comprehensive corporate floral design program starting September 2025. This isn't about flower arranging basics—it's about understanding the psychology behind workplace gifting, building relationships through thoughtful design, and mastering the business side of corporate floristry that nobody really talks about until you're already making expensive mistakes.
What You'll Actually Learn
The program runs for sixteen weeks, meeting twice weekly at our Baku studio. We've structured it around real client scenarios because that's honestly the only way to prepare for this work. You'll handle actual corporate orders—under supervision, obviously—starting from week four.
Most participants find the client communication module surprisingly challenging. We spend three full weeks on it because knowing which flowers to recommend for a board meeting versus a retirement celebration matters more than perfect ribbon technique.
- Corporate client relationship management and consultation approaches
- Seasonal sourcing strategies specific to Azerbaijan's floral market
- Pricing structures that reflect both artistry and business sustainability
- Workshop sessions with working designers from established Baku firms
Who's Teaching This Thing
Our instruction team comes from active corporate design practices. They're still taking client calls between teaching sessions, which keeps the curriculum grounded in current market realities rather than outdated textbook approaches.
Qiyana Mehdiyeva
Lead Design Instructor
Qiyana spent twelve years managing corporate accounts for international firms before focusing on education. She's particularly good at teaching the uncomfortable conversations—like how to politely redirect clients who have unrealistic expectations about what's possible within their budget.
Rashad Guliyev
Business Operations
Rashad covers the business fundamentals that most design programs skip entirely. His sessions on contract negotiation and managing seasonal cash flow challenges tend to be the ones participants reference most often once they're actually working.
Tural Hasanov
Advanced Techniques
Tural handles the technical modules—everything from structural mechanics of large installations to preservation methods for arrangements that need to last through multi-day conferences. He's also surprisingly funny for someone who can discuss stem hydration for forty-five minutes straight.